![Representative samples and generalizability of A/B testing results Representative samples and generalizability of AB testing results](https://blog.analytics-toolkit.com/wp-content/uploads/2018/09/2018-09-07-Representative-samples-and-generalizability-of-AB-testing-results-352x198.jpg)
I see a nice trend in recent discussions on A/B testing: more and more people realize the need for proper statistical design and analysis which is a topic I hold dear as I’ve written dozens of articles and a few white-papers on. However, there are cases in which statistical validity is discussed without consideration for […] Read more…