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Designing successful A/B tests in Email Marketing

The process of A/B testing (a.k.a. online controlled experiments) is well-established in conversion rate optimization for all kinds of online properties and is widely used by e-commerce websites. On this blog I have already written in depth about the statistics involved as well as the ROI calculations in terms of balancing risk and reward for […] Read more…

Posted in A/B testing, Conversion optimization, Statistical significance, Statistics | Also tagged click rate optimization, confidence intervals, e-mail marketing, e-mail template optimization, email marketing, newsletter template optimization, open rate optimization, sequential tests, statistical significance, subject line optimization

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The book on user testing

Take your A/B testing program to the next level

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Want to take your A/B tests to the next level?

If you enjoyed this article and want to read more great content like it make sure to check out the book “Statistical Methods in Online A/B Testing” by the author, Georgi Georgiev, and take your experimentation program to the next level.

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