![What Can You Learn From Running an A/B Test for 2 Years? AB Test Case Study](https://blog.analytics-toolkit.com/wp-content/uploads/2019/11/2019-11-21-AB-Test-Case-Study-352x198.png)
We just concluded an A/B test on Analytics-Toolkit.com that has been left to run for just over 2 years. And it failed, as in failing to demonstrate a statistically significant effect based on the significance threshold it was designed for. Has it been a waste of time, though, or can we actually learn something from […] Read more…