![A lightweight Google Analytics 4 integration Lightweight Google Analytics 4](https://blog.analytics-toolkit.com/wp-content/uploads/2023/03/2023-03-15-Lightweight-Google-Analytics-4-352x198.png)
Google Analytics 4 has been a let down in many aspects based on every discussion I’ve seen and had with professionals of all stripes – marketers, advertising specialists, CROs, GA professionals, online experimentation experts, etc. One of the less discussed issues it brought with it is the default heavyweight GTAG library integration it comes with. […] Read more…