It’s been almost ten years since I published the white paper “Efficient A/B Testing in Conversion Rate Optimization: The AGILE Statistical Method” (2017). It argues that Group-Sequential Tests (GSTs) are ideally-suited for online A/B testing. I figure it is a good time to reflect back on my search for the best statistical model and see […] Read more…
I see a nice trend in recent discussions on A/B testing: more and more people realize the need for proper statistical design and analysis which is a topic I hold dear as I’ve written dozens of articles and a few white-papers on. However, there are cases in which statistical validity is discussed without consideration for […] Read more…
Take your A/B testing program to the next level
Want to take your A/B tests to the next level?
If you enjoyed this article and want to read more great content like it make sure to check out the book “Statistical Methods in Online A/B Testing” by the author, Georgi Georgiev, and take your experimentation program to the next level.