![Q&A on Sequential Statistics in A/B Testing Sequential testing QA](https://blog.analytics-toolkit.com/wp-content/uploads/2023/08/2023-08-29-QA-sequential-testing-352x198.png)
Sequential statistics are gathering interest and there are more and more questions posed by CROs looking into the matter. For this article I teamed up with Lucia van den Brink, a distinguished CRO consultant who recently started using Analytics Toolkit and integrated frequentist sequential testing into her client workflow. In this short interview she asks […] Read more…