![The Cost of Not A/B Testing – a Case Study The cost of not a/b testing](https://blog.analytics-toolkit.com/wp-content/uploads/2020/01/2020-01-21-Graph-Crash-Business-Risk-352x198.png)
Most of the time when discussing A/B testing, regardless of context, we discuss costs such as the expense of running an experimentation program, of shipping ‘winners’ to production. Only rarely do I see references to the less obvious, but usually more important costs in terms of opportunity cost (incurred during testing) and the cost of […] Read more…