Category Archives: Internet Marketing

Overview of Books on Conversion Optimization, Web Analytics, SEO & PPC

By Georgi Georgiev | Last updated: August 1, 2014

This overview is a little different than most overeviews out there. It will focus on three specific basic statistical concepts and would show if and how well they are explored in 18 of the top books on Conversion Optimization, A/B testing, web analytics, SEO & PPC/AdWords. The three concepts this review focuses on are statistical […] Read More…

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Why Every Internet Marketer Should Be a Statistician

By Georgi Georgiev | Last updated: December 9, 2020
Marketing as Fortune Telling

I’ll start this post right with the punch line: Internet marketing at its current state is dominated by voodoo magic. There, I’ve said it, and I’ve said it in bold italic so you know it must be true. Internet marketing is not as data-driven as most of us have been led to believe, it is […] Read More…

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Segmenting Data for Web Analytics – The Simpson’s Paradox

By Georgi Georgiev | Last updated: May 19, 2014

The Simpsons Paradox is an interesting issue for everyone dealing with data analysis, including web analytics specialists who deal with data in internet marketing. No matter which field you are in: conversion optimization, search engine optimization, search engine marketing or other, this paradox can give you an interesting insight. The paradox is about proper test design […] Read More…

Also posted in A/B Testing, Conversion Optimization, Google AdWords, Google Analytics | Tagged , , | Comments closed