The new Google Pengiun update, 4.0 has just been released in early Saturday, Oct, 18-th, 2014. It has not yet been confirmed officially, but based on the sites we and colleagues are monitoring and based on the webmaster forums chatter, it’s 100% positive. This update is huge news for sites previously penalized by Pengiun updates, […] Read more…
The new Google beast is officially out in the wild! It’s a minor Panda update, but bigger than a data refresh, thus it’s named 4.1. Though minor in terms of changes to the Panda algorithm it still has a significant impact, affecting 3-5% of queries, depending on locale, according to Google’s announcement. Google’s representative Pierre Far […] Read more…
This overview is a little different than most overeviews out there. It will focus on three specific basic statistical concepts and would show if and how well they are explored in 18 of the top books on Conversion Optimization, A/B testing, web analytics, SEO & PPC/AdWords. The three concepts this review focuses on are statistical […] Read more…
This is going to be a quick post about the Google Panda algorithm update. The latest version of the algorithm (4.0) has just rolled out and reports of penalties and recoveries are all over the internet. I present what a recovery looks like through our Google Algorithm Update Checker tool and I speculate a bit […] Read more…
I’ll start this post right with the punch line: Internet marketing at its current state is dominated by voodoo magic. There, I’ve said it, and I’ve said it in bold italic so you know it must be true. Internet marketing is not as data-driven as most of us have been led to believe, it is […] Read more…
The Simpsons Paradox is an interesting issue for everyone dealing with data analysis, including web analytics specialists who deal with data in internet marketing. No matter which field you are in: conversion optimization, search engine optimization, search engine marketing or other, this paradox can give you an interesting insight. The paradox is about proper test design […] Read more…
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