![The Google Optimize Statistical Engine and Approach Frequentist vs Bayesian A/B testing - Google Optimize](https://blog.analytics-toolkit.com/wp-content/uploads/2018/04/2018-04-09-Frequentist-vs-Bayesian-Google-Optimize-FAQ-352x198.jpg)
Updated Sep 17, 2018: Minor spelling and language corrections, updates related to role of randomization and external validity / generalizability. Google Optimize is the latest attempt from Google to deliver an A/B testing product. Previously we had “Google Website Optimizer”, then we had “Content Experiments” within Google Analytics, and now we have the latest iteration: […] Read more…