![Statistical Significance for Non-Binomial Metrics – Revenue per User, AOV, etc. Non-Binomial Significance - Revenue, Per User Metrics](https://blog.analytics-toolkit.com/wp-content/uploads/2017/10/2017-11-20-Non-Binomial-Significance-Revenue-Per-User-Metrics-352x198.png)
In this article I cover the method required to calculate statistical significance for non-binomial metrics such as average revenue per user, average order value, average sessions per user, average session duration, average pages per session, and others. The focus is on A/B testing in the context of conversion rate optimization, landing page optimization and e-mail […] Read more…