The process of A/B testing (a.k.a. online controlled experiments) is wellestablished in conversion rate optimization for all kinds of online properties and is widely used by ecommerce websites. On this blog I have already written in depth about the statistics involved as well as the ROI calculations in terms of balancing risk and reward for […] Read More…

Recent Posts
 Designing successful A/B tests in Email Marketing
 Analysis of 115 A/B Tests: Average Lift is 4%, Most Lack Statistical Power
 Confidence Intervals & Pvalues for Percent Change / Relative Difference
 Affordable A/B Tests: Google Optimize & AGILE A/B Testing
 The Google Optimize Statistical Engine and Approach
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