![False Positive Risk in A/B Testing False positive risk in A/B testing](https://blog.analytics-toolkit.com/wp-content/uploads/2023/04/2023-04-19-False-positive-risk-ab-testing-352x198.png)
Have you heard how there is a much greater probability than generally expected that a statistically significant test outcome is in fact a false positive? In industry jargon: that a variant has been identified as a “winner” when it is not. In demonstrating the above the terms “False Positive Risk” (FPR), “False Findings Rate” (FFR), […] Read more…