Articles on false positive rate

False Positive Risk in A/B Testing

False positive risk in A/B testing

Have you heard how there is a much greater probability than generally expected that a statistically significant test outcome is in fact a false positive? In industry jargon: that a variant has been identified as a “winner” when it is not. In demonstrating the above the terms “False Positive Risk” (FPR), “False Findings Rate” (FFR), […] Read more…

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