Running shorter tests is key to improving the efficiency of experimentation as it translates to smaller direct losses from testing inferior experiences and also less unrealized revenue due to late implementation of superior ones. Despite this, many practitioners are yet to start conducting tests at the frontier of efficiency. This article presents ways to shorten […] Read more…
The question “How to test if my website has a small number of users” comes up frequently when I chat to people about statistics in A/B testing, online and offline alike. There are different opinions on the topic ranging from altering the significance threshold, statistical power or the minimum effect of interest all the way […] Read more…
Take your A/B testing program to the next level
Want to take your A/B tests to the next level?
If you enjoyed this article and want to read more great content like it make sure to check out the book “Statistical Methods in Online A/B Testing” by the author, Georgi Georgiev, and take your experimentation program to the next level.