Tag Archives: conversion rate optimization

Bayesian AB Testing is Not Immune to Optional Stopping Issues

Fantasy vs real world in bayesian ab testing

Fantasy vs the Real World: Naive Bayesian AB Testing vs Proper Statistical Inference This post is addressed at a certain camp of proponents and practitioners of A/B testing based on Bayesian statistical methods, who claim that outcome-based optional stopping, often called data peeking or data-driven stopping, has no effect on the statistics and thus inferences […] Read More…

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