Tag Archives: statistical calculator

Updates to Our A/B Testing Statistical Calculators

Meta Analysis Statistical Calculator

This short post presents several changes, updates, and new tool functionalities released in the past couple of months – some very recent, some less so. The updates concern all statistical calculators for design and analysis of A/B tests at Analytics-Toolkit.com and consist of the following: New tool: Statistical Calculator for Meta Analysis Quality of life […] Read More…

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The Perils of Poor Data Visualization in CRO & A/B Testing

As any UX & CRO expert should now, the way we present information matters a lot both in terms of how well it is understood and in terms of the probability that it will lead to the desired action. A/B testing calculators and other tools of the trade are no exception and here I will […] Read More…

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Improving ROI in A/B Testing: the AGILE AB Testing Approach

After many months of statistical research and development we are happy to announce two major releases that we believe have the potential to reshape statistical practice in the area of A/B testing by substantially increasing the accuracy, efficiency and ultimately return on investment of all kinds of A/B testing efforts in online marketing: a free white […] Read More…

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