![Improving ROI in A/B Testing: the AGILE AB Testing Approach](https://blog.analytics-toolkit.com/wp-content/uploads/2016/10/2016-10-08-Efficiency-Meter-AB-Testing-1-352x198.png)
After many months of statistical research and development we are happy to announce two major releases that we believe have the potential to reshape statistical practice in the area of A/B testing by substantially increasing the accuracy, efficiency and ultimately return on investment of all kinds of A/B testing efforts in online marketing: a free white […] Read more…