Have you ever thought that statistically rigorous A/B tests are impractical? Or do you have trouble selling the need for rigor in testing to your clients, coworkers, or boss? This article debunks the top five myths about the necessity and difficulties of applying scientific method in online A/B testing. Read more…
I’ll start this post right with the punch line: Internet marketing at its current state is dominated by voodoo magic. There, I’ve said it, and I’ve said it in bold italic so you know it must be true. Internet marketing is not as data-driven as most of us have been led to believe, it is […] Read more…
Take your A/B testing program to the next level
Want to take your A/B tests to the next level?
If you enjoyed this article and want to read more great content like it make sure to check out the book “Statistical Methods in Online A/B Testing” by the author, Georgi Georgiev, and take your experimentation program to the next level.