Articles on online ab testing

What Can Be Learned From 1,001 A/B Tests?

Meta Analysis

How long does a typical A/B test run for? What percentage of A/B tests result in a ‘winner’? What is the average lift achieved in online controlled experiments? How good are top conversion rate optimization specialists at coming up with impactful interventions for websites and mobile apps? This meta-analysis of 1,001 A/B tests analyzed using […] Read more…

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