It’s been almost ten years since I published the white paper “Efficient A/B Testing in Conversion Rate Optimization: The AGILE Statistical Method” (2017). It argues that Group-Sequential Tests (GSTs) are ideally-suited for online A/B testing. I figure it is a good time to reflect back on my search for the best statistical model and see […] Read more…
Conversion rate optimization (CRO) encompasses user experience (UX), design, workflow, and other improvements to websites or apps that aim to increase conversions like sales, leads, and others. The major premise put forth is straightforward: reduce friction which improves task completion rates and hence business outcomes. However, trying this in practice quickly reveals how hard it […] Read more…
Take your A/B testing program to the next level
Want to take your A/B tests to the next level?
If you enjoyed this article and want to read more great content like it make sure to check out the book “Statistical Methods in Online A/B Testing” by the author, Georgi Georgiev, and take your experimentation program to the next level.