![Sequential Testing is About Improving Business Returns Sequential Testing Efficiency](https://blog.analytics-toolkit.com/wp-content/uploads/2023/04/2023-04-13-Sequential-Testing-Efficiency-352x198.png)
A central feature of sequential testing is the idea of stopping “early”, as in “earlier compared to an equivalent fixed-sample size test”. This allows running A/B tests with fewer users and in a shorter amount of time while adhering to the targeted error guarantees. For example, a test may be planned with a maximum duration […] Read more…