Category Archives: Conversion Optimization

Tracking Site Speed with Google Analytics for UX and SEO

Site Speedometer

Given that site speed is a direct factor for AdWords landing pages, a major factor in Usability/UX/Conversion Rate optimization and a direct or undirect (I don’t think there is a consensus on that) factor in SEO, it’s no wonder many specialists nowadays pay close attention to page load times. Why Google Analycis for Site Speed […] Read More…

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Overview of Books on Conversion Optimization, Web Analytics, SEO & PPC

This overview is a little different than most overeviews out there. It will focus on three specific basic statistical concepts and would show if and how well they are explored in 18 of the top books on Conversion Optimization, A/B testing, web analytics, SEO & PPC/AdWords. The three concepts this review focuses on are statistical […] Read More…

Also posted in A/B Testing, Google Analytics, Internet Marketing, Multiple Variations Testing, Statistical Significance, Statistics | Tagged , , | Leave a comment

Should you do A/A, A/A/B or A/A/B/B tests in CRO?

A/A Split Test

This question pops up often┬áin more “advanced” discussion forums and blogs on Conversion Optimization and usually one (or several) of the following advices are given: Do an A/A test first in order to test your split testing framework. If the difference between the two is statistically significant at the decided level, then your framework is […] Read More…

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Why Every Internet Marketer Should Be a Statistician

Marketing as Fortune Telling

I’ll start this post right with the punch line: Internet marketing at its current state is dominated by voodoo magic. There, I’ve said it, and I’ve said it in bold italic so you know it must be true. Internet marketing is not as data-driven as most of us have been led to believe, it is […] Read More…

Also posted in A/B Testing, Internet Marketing, Multiple Variations Testing, Statistical Significance, Statistics | Tagged , , , , , , , | 15 Responses

Segmenting Data for Web Analytics – The Simpson’s Paradox

The Simpsons Paradox┬áis an interesting issue for everyone dealing with data analysis, including web analytics specialists who deal with data in internet marketing. No matter which field you are in: conversion optimization, search engine optimization, search engine marketing or other, this paradox can give you an interesting insight. The paradox is about proper test design […] Read More…

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Analytics-Toolkit.com Official Launch – Today!

Analytics-Toolkit-Preview

I am happy to announce the official launch of Analytics-Toolkit.com – the toolkit that makes analytics easier. I’m excited to present the results of over 2 years of development because I believe many web analytics specialists, SEO/SEM specialists, and internet marketers will find the tools in the toolkit valuable in their daily work. Most of […] Read More…

Also posted in A/B Testing, Analytics-Toolkit.com, Google AdWords, Google Algorithm Updates, Google Analytics, Google Analytics API, SEO, Statistics | Tagged , , | Leave a comment