![The Perils of Poor Data Visualization in CRO & A/B Testing](https://blog.analytics-toolkit.com/wp-content/uploads/2020/02/2020-02-05-Misleading-Confidence-Intervals-352x198.png)
As any UX & CRO expert should now, the way we present information matters a lot both in terms of how well it is understood and in terms of the probability that it will lead to the desired action. A/B testing calculators and other tools of the trade are no exception and here I will […] Read more…