Tag Archives: sequential tests

20-80% Faster A/B Tests? Is it real?

Percent Runs and Stopping Stage 1Delta

I got a question today about our AGILE A/B testing calculator and the statistics behind it and realized that I’m yet to write a dedicated post explaining the efficiency gains from using the method in more detail. This despite the fact that these speed gains are clearly communicated and verified through simulation results presented in our AGILE […] Read More…

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Efficient AB Testing with the AGILE Statistical Method

AGILE AB Testing

Don’t we all want to run tests as quickly as possible, reaching results as conclusive and as certain as possible? Don’t we all want to minimize the number of users we send to an inferior variant and to implement a variant with positive lift as quickly as possible? Don’t we all want to get rid of […] Read More…

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