Tag Archives: cro

Overview of Books on Conversion Optimization, Web Analytics, SEO & PPC

This overview is a little different than most overeviews out there. It will focus on three specific basic statistical concepts and would show if and how well they are explored in 18 of the top books on Conversion Optimization, A/B testing, web analytics, SEO & PPC/AdWords. The three concepts this review focuses on are statistical […] Read More…

Posted in A/B Testing, Conversion Optimization, Google Analytics, Internet Marketing, Multiple Variations Testing, Statistical Significance, Statistics | Also tagged , | Leave a comment

Should you do A/A, A/A/B or A/A/B/B tests in CRO?

A/A Split Test

This question pops up often in more “advanced” discussion forums and blogs on Conversion Optimization and usually one (or several) of the following advices are given: Do an A/A test first in order to test your split testing framework. If the difference between the two is statistically significant at the decided level, then your framework is […] Read More…

Posted in A/B Testing, Conversion Optimization, Statistics | Also tagged , | Leave a comment