![Should you do A/A, A/A/B or A/A/B/B tests in CRO? A/A Split Test](https://blog.analytics-toolkit.com/wp-content/uploads/2014/07/2014-07-30-AA-Split-Tests-352x198.png)
This question pops up often in more “advanced” discussion forums and blogs on Conversion Optimization and usually one (or several) of the following advices are given: Do an A/A test first in order to test your split testing framework. If the difference between the two is statistically significant at the decided level, then your framework is […] Read more…