Guide to Calculated Metrics in Google Analytics

New Calculated Metric

A long awaited and quite awesome feature is finally here in open beta for all Google Analytics accounts: Calculated Metrics! As a long-time power user I’ve been longing for this for quite some time since I had to resort to spreadsheets or API-based solutions (like our Agency Dashboard tool) when I needed to calculate my own […] Read More…

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Google Analytics Dashboard for Digital Agencies: SEO, PPC, SMM Dashboards

Google Analytics Dashboard

We’re happy to announce yet another addition to our Google Analytics Toolkit: Google Analytics Dashboard. This new tool is aimed at digital agencies and let’s you view all your client’s most important metrics at a glance, all in one place. It basically eliminates the need to navigate to each client’s Google Analytics account and property to […] Read More…

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What is (direct) / (none) source in Google Analytics?

Direct Traffic

When I do a seminar or a training (I am Google Regional Trainer in AdWords & Analytics) direct traffic is often one of the tougher things for the audience to understand. My audience is usually comprised of digital marketers, SEOs, AdWords specialists and SMB owners and IT/web development background is usually rare. The usual definition is that […] Read More…

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Google Analytics Easy View Filters (New Tool!)

Easy View Filters - Select Views

Today we announce a new addition to our Google Analytics Toolkit: the Easy View Filters tool. Inspired and requested by some of our existing users, this new tool will help you when: Onboarding a new client. Usually you’d need to apply commonly used and best practice filters to several views in his account. Since in Google […] Read More…

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Google Analytics Referral Spam Explained in 5 minutes – Infographic

The infographic below is our 5 minute guide to Google Analytics referrer spam. In it we cover what’s the effect of spam on your stats & reports, why does it happen, how exactly does it happen and what are 4 main approaches to dealing with it. The infographic contains descriptions of the two ways referral […] Read More…

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Updates to the Google Analytics Audit tool

We’ve pushed several small updates to our Google Analytics Audit tool in the past several days. The number of different types of checks performed by the “Check Health Status” tool has now reached 31 (from 22 a year and a half ago)! The two most recent changes include checking for individual pages with unrealistically low bounce […] Read More…

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