Future-Proofing Against Google Analytics Spam

A Spammer's View of the GA Home Report

Some two years after it gained prominence Google Analytics spam is all the rage again with one or several notorious spammers finding their way into hundreds of thousands of Google Analytics accounts in order to bring attention to stuff the spammer or his/her associates are making money off. The new wave started around Nov 8, […] Read More…

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Language Spam – The Latest Google Analytics Spam

In the past 2 weeks we are witnessing a new wave of Google Analytics Spam – language spam and in this post I’ll outline what it is, how it happens and how you can protect your GA accounts from it (to some extent). We first started seeing it on Nov 8, just as the 2016 […] Read More…

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Get Your Google Analytics Tracking Code & ID and Check Your Setup

Google Analytics Tracking Code 2

OK, so you’ve decided that you’d start tracking your site with Google Analytics. Or you were given the task to install Google Analytics tracking on a site. In both cases you need to start by logging into a Google account (not necessarily a Gmail one), accepting the Google Analytics terms of service and then creating […] Read More…

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Using Content Groupings for User Flow Analysis in Google Analytics

Order Chaos Content Groupings

In the first part of this article we talked about how to set up content groupings in Google Analytics and how to make sure it’s working as expected. In this part we’ll discuss the 4 main benefits of having content groupings defined. If I have to sum it up in one word, I would go with […] Read More…

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Setting up Content Groupings in Google Analytics

Planning

It’s been 2 years since content groupings first made it into Google Analytics, but it seems like this incredibly beneficial feature is still quite underused and poorly understood even among people otherwise familiar with the software. That’s why I decided to write a two-part guide of which you’re reading the first one – how to setup […] Read More…

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Google Analytics Spam & What To Do About It

Google Analytics Spam

It’s now 2016 and Google Analytics Spam is on the rise again. Following the holidays many webmasters and site owners opened Google Analytics, only to see something like this: Namely, their source/medium stats are once again polluted with irrelevant referral spam. The new “star” on the block is definitely с.новым.годом.рф, while the .xyz TLD continues to […] Read More…

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