Google Pengiun 4.0 finally out!

The new Google Pengiun update, 4.0 has just been released in early Saturday, Oct, 18-th, 2014. It has not yet been confirmed officially, but based on the sites we and colleagues are monitoring and based on the webmaster forums chatter, it’s 100% positive. This update is huge news for sites previously penalized by Pengiun updates, […] Read More…

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Google Panda 4.1 Update is Out in the Wild

The new Google beast is officially out in the wild! It’s a minor Panda update, but bigger than a data refresh, thus it’s named¬†4.1. Though minor in terms of changes to the Panda algorithm it still has a significant impact, affecting 3-5% of queries, depending on locale, according to Google’s announcement. Google’s representative Pierre Far […] Read More…

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Tracking Site Speed with Google Analytics for UX and SEO

Given that site speed is a direct factor for AdWords landing pages, a major factor in Usability/UX/Conversion Rate optimization and a direct or undirect (I don’t think there is a consensus on that) factor in SEO, it’s no wonder many specialists nowadays pay close attention to page load times. Why Google Analycis for Site Speed […] Read More…

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Google Universal Analytics – Migration & Update Guide

What is Universal Analytics? Universal Analytics is the current version of the Google Analytics software and javascript library. It’s a huge¬†update in GA’s backend and frontend that began in 2013 and as of time of writing (August 2014) it’s already out of beta and is the recommended version of Google Analytics for all users of […] Read More…

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Guide to Enhanced E-commerce Tracking in Google Analytics

What is Enhanced E-commerce Tracking? It’s a significant upgrade of the traditional e-commerce tracking snippet and it comes with a bunch of new reports in the Google Analytics interface. It lets you track checkout funnels, add/remove to cart behaviour, product view to sale funnels, refunds, affiliate and promo codes & coupons and more. We’ll see […] Read More…

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Advanced Google Analytics Setups Made Easy

For many sites setting up Google Analytics tracking is simply a copy/paste operation of a piece of code from the GA interface to their site’s header template or equivalent. However, if you require anything on top of that: advanced tracker configuration, events, virtual pageviews, timing events, etc. you usually need to go through at least […] Read More…

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