Google Analytics Spam & What To Do About It

It’s now 2016 and Google Analytics Spam is on the rise again. Following the holidays many webmasters and site owners opened Google Analytics, only to see something like this: Namely, their source/medium stats are once again polluted with irrelevant referral spam. The new “star” on the block is definitely с.новым.годом.рф, while the .xyz TLD continues to […] Read More…

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Guide to Calculated Metrics in Google Analytics

A long awaited and quite awesome feature is finally here in open beta for all Google Analytics accounts: Calculated Metrics! As a long-time power user I’ve been longing for this for quite some time since I had to resort to spreadsheets or API-based solutions (like our Agency Dashboard tool) when I needed to calculate my own […] Read More…

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Google Analytics Dashboard for Digital Agencies: SEO, PPC, SMM Dashboards

We’re happy to announce yet another addition to our Google Analytics Toolkit: Google Analytics Dashboard. This new tool is aimed at digital agencies and let’s you view all your client’s most important metrics at a glance, all in one place. It basically eliminates the need to navigate to each client’s Google Analytics account and property to […] Read More…

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What is (direct) / (none) source in Google Analytics?

When I do a seminar or a training (I am Google Regional Trainer in AdWords & Analytics) direct traffic is often one of the tougher things for the audience to understand. My audience is usually comprised of digital marketers, SEOs, AdWords specialists and SMB owners and IT/web development background is usually rare. The usual definition is that […] Read More…

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Google Analytics Easy View Filters (New Tool!)

Today we announce a new addition to our Google Analytics Toolkit: the Easy View Filters tool. Inspired and requested by some of our existing users, this new tool will help you when: Onboarding a new client. Usually you’d need to apply commonly used and best practice filters to several views in his account. Since in Google […] Read More…

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Google Analytics Referral Spam Explained in 5 minutes – Infographic

The infographic below is our 5 minute guide to Google Analytics referrer spam. In it we cover what’s the effect of spam on your stats & reports, why does it happen, how exactly does it happen and what are 4 main approaches to dealing with it. The infographic contains descriptions of the two ways referral […] Read More…

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