Get Your Google Analytics Tracking Code & ID and Check Your Setup

Google Analytics Tracking Code 2

OK, so you’ve decided that you’d start tracking your site with Google Analytics. Or you were given the task to install Google Analytics tracking on a site. In both cases you need to start by logging into a Google account (not necessarily a Gmail one), accepting the Google Analytics terms of service and then creating […] Read More…

Posted in Google Analytics | Leave a comment

Using Content Groupings for User Flow Analysis in Google Analytics

Order Chaos Content Groupings

In the first part of this article we talked about how to set up content groupings in Google Analytics and how to make sure it’s working as expected. In this part we’ll discuss the 4 main benefits of having content groupings defined. If I have to sum it up in one word, I would go with […] Read More…

Posted in A/B Testing, Google Analytics | Tagged , , , , | Leave a comment

Setting up Content Groupings in Google Analytics

Planning

It’s been 2 years since content groupings first made it into Google Analytics, but it seems like this incredibly beneficial feature is still quite underused and poorly understood even among people otherwise familiar with the software. That’s why I decided to write a two-part guide of which you’re reading the first one – how to setup […] Read More…

Posted in A/B Testing, Google Analytics | Tagged , , , , | Leave a comment

Google Analytics Spam & What To Do About It

Google Analytics Spam

It’s now 2016 and Google Analytics Spam is on the rise again. Following the holidays many webmasters and site owners opened Google Analytics, only to see something like this: Namely, their source/medium stats are once again polluted with irrelevant referral spam. The new “star” on the block is definitely с.новым.годом.рф, while the .xyz TLD continues to […] Read More…

Posted in Google Analytics | Tagged , , , , | Leave a comment

Guide to Calculated Metrics in Google Analytics

New Calculated Metric

A long awaited and quite awesome feature is finally here in open beta for all Google Analytics accounts: Calculated Metrics! As a long-time power user I’ve been longing for this for quite some time since I had to resort to spreadsheets or API-based solutions (like our Agency Dashboard tool) when I needed to calculate my own […] Read More…

Posted in Google Analytics | Tagged , , , | Leave a comment

Google Analytics Dashboard for Digital Agencies: SEO, PPC, SMM Dashboards

Google Analytics Dashboard

We’re happy to announce yet another addition to our Google Analytics Toolkit: Google Analytics Dashboard. This new tool is aimed at digital agencies and let’s you view all your client’s most important metrics at a glance, all in one place. It basically eliminates the need to navigate to each client’s Google Analytics account and property to […] Read More…

Posted in Analytics-Toolkit.com, Google Analytics, Google Analytics API | Tagged , , | 2 Responses