Google Universal Analytics – Migration & Update Guide

What is Universal Analytics? Universal Analytics is the current version of the Google Analytics software and javascript library. It’s a huge update in GA’s backend and frontend that began in 2013 and as of time of writing (August 2014) it’s already out of beta and is the recommended version of Google Analytics for all users of […] Read More…

Posted in Google Analytics | Tagged , , | Leave a comment

Guide to Enhanced E-commerce Tracking in Google Analytics

What is Enhanced E-commerce Tracking? It’s a significant upgrade of the traditional e-commerce tracking snippet and it comes with a bunch of new reports in the Google Analytics interface. It lets you track checkout funnels, add/remove to cart behaviour, product view to sale funnels, refunds, affiliate and promo codes & coupons and more. We’ll see […] Read More…

Posted in Google Analytics | Tagged , , , | Leave a comment

Advanced Google Analytics Setups Made Easy

For many sites setting up Google Analytics tracking is simply a copy/paste operation of a piece of code from the GA interface to their site’s header template or equivalent. However, if you require anything on top of that: advanced tracker configuration, events, virtual pageviews, timing events, etc. you usually need to go through at least […] Read More…

Posted in Google Analytics | Tagged , , , | Leave a comment

Upgrade to our Google Penalty Checker

We have just released a new functionallity to our Google Penaulty Checker: now you have the ability to filter to filter the data our tool analyzes by landing page URL. Here is what it looks like: When applying a filter, all the data our tool analyzes is restricted by the filter. So you get all […] Read More…

Posted in Analytics-Toolkit.com, SEO | Tagged , , | Leave a comment

Upgrade to our Analytics Copy/Paste Tool

We have just released an update to our Analytics Copy/Paste Tool. It previously allowed you to copy/paste view settings and goals. However, it wasn’t able to copy/paste view filters due to some limitations in the Google Analytics API. Now that these limitations are no more, we have updated the tool so that you can now copy/paste the […] Read More…

Posted in Analytics-Toolkit.com, Google Analytics | Tagged , , , , | Leave a comment

Virtual Pageviews in Google Analytics – Why, How and When to Use Them?

In this post I’ll cover what virtual pageivews are, why you should use them, how to implement them and when are they most suitable. What is a Virtual Pageview in Google Analytics? First, I’ll start with defining an “Ordinary Pageview”. Well, there is simply no such thing, really. A pageview is simply each time the ga(‘send’, […] Read More…

Posted in Google Analytics | Tagged , , | 2 Responses