Updates to the Google Analytics Audit tool

We’ve pushed several small updates to our Google Analytics Audit tool in the past several days. The number of different types of checks performed by the “Check Health Status” tool has now reached 31 (from 22 a year and a half ago)! The two most recent changes include checking for individual pages with unrealistically low bounce […] Read More…

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Auto Spam Filters – GA Referrer Spam: SOLVED

I am very happy to announce today the launch of a new tool in Analytics-Toolkit.com called Auto Spam Filters. What is does is it takes care of pretty much all Google Analytics referrer spam & ghost traffic issues you might be having. All on it’s own in a fully-automated fashion and using a spam database […] Read More…

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How to Fix Ghost Traffic / Spam Traffic in Google Analytics

Since my last posts on how to eliminate Ghost Referrer Spam in Google Analytics & Google Analytics data integrity attacks two things have happened: 1. The number of people complaining about spam referrers / spam events / spam pageviews in webmaster forums and Google Groups have increased exponentially 2. The Google Analytics team noted on their Google Plus […] Read More…

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Payment Gateway Referral Exclusions in Google Analytics

One of the most frequently visited reports in Analytics is the Source / Medium report. This is a primary reason why it’s targeted by referrer spammers, as we discussed in a recent article. There is, however, a much more trivial, yet common issue with the source / medium report that we see during audits and […] Read More…

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All Your Google Analytics Are Belong To Us

In a previous post about referrer spam in Google Analytics I hinted that a much bigger issue might stem from this fairly harmless attack. The problem I present in this article extends to basically all Google Analytics data, for any website out there, no matter how big or small. The problem is how to preserve […] Read More…

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Guide to Removing Referrer Spam in Google Analytics

This article deals with the problem of Google Analytics referrer spam (prominent spammers are semalt, darodar, buttons-for-website). I explain why and how it actually happens, why currently proposed solutions fail and I describe a working, albeit not perfect solution for the issue. Contents (click to jump to that part): The problem of Google Analytics referrer spam How […] Read More…

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