Tag Archives: e-mail marketing

Improving ROI in A/B Testing: the AGILE AB Testing Approach

After many months of statistical research and development we are happy to announce two major releases that we believe have the potential to reshape statistical practice in the area of A/B testing by substantially increasing the accuracy, efficiency and ultimately return on investment of all kinds of A/B testing efforts in online marketing: a free white […] Read More…

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The Bane of AB Testing: Reaching Statistical Significance

Illusory Results AB Testing

Now, this is not a new topic on this blog. I’ve discussed the issue of optional stopping based on “achieving” or “reaching” statistical significance in my Why Every Internet Marketer Should be a Statistician post more than two years ago and others have touched on it as well – both before and after me. However, the issue […] Read More…

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