Articles on google analytics 4

A lightweight Google Analytics 4 integration

Lightweight Google Analytics 4

Google Analytics 4 has been a let down in many aspects based on every discussion I’ve seen and had with professionals of all stripes – marketers, advertising specialists, CROs, GA professionals, online experimentation experts, etc. One of the less discussed issues it brought with it is the default heavyweight GTAG library integration it comes with. […] Read more…

Posted in Google Analytics | Also tagged , , ,

Analytics Toolkit to discontinue Google Analytics-related functionalities

Discontinuing Google Analytics Functionalities

Analytics Toolkit was conceived in 2012 as a set of tools that automate essential Google Analytics-related tasks and augment the GA functionalities in various ways. This goal was achieved in the years since with the release of over a dozen tools utilizing the Google Analytics API. These were accompanied by dozens of in-depth technical articles […] Read more…

Posted in A/B testing, Analytics-Toolkit.com, Google Analytics | Also tagged , , ,