Tag Archives: risk-reward ratio

Risk vs. Reward in A/B Tests: A/B testing as Risk Management

Risks vs Rewards in AB Testing

What is the goal of A/B testing? How long should I run a test for? Is it better to run many quick tests, or one long one? How do I know when is a good time to stop testing? How do I choose the significance threshold for a test? Is there something special about 95%? […] Read More…

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Costs and Benefits of A/B Testing: A Comprehensive Guide

Costs and Benefits in AB Testing

This is a comprehensive guide to the different types of costs and benefits, risks and rewards related to A/B testing. Understanding them in detail should be valuable to A/B testers and businesses considering whether to engage in A/B testing or not, what to A/B test and what not to test, etc. As far as I […] Read More…

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