Category Archives: Google Analytics

Guide to Calculated Metrics in Google Analytics

New Calculated Metric

A long awaited and quite awesome feature is finally here in open beta for all Google Analytics accounts: Calculated Metrics! As a long-time power user I’ve been longing for this for quite some time since I had to resort to spreadsheets or API-based solutions (like our Agency Dashboard tool) when I needed to calculate my own […] Read More…

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Google Analytics Dashboard for Digital Agencies: SEO, PPC, SMM Dashboards

Google Analytics Dashboard

We’re happy to announce yet another addition to our Google Analytics Toolkit: Google Analytics Dashboard. This new tool is aimed at digital agencies and let’s you view all your client’s most important metrics at a glance, all in one place. It basically eliminates the need to navigate to each client’s Google Analytics account and property to […] Read More…

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What is (direct) / (none) source in Google Analytics?

Direct Traffic

When I do a seminar or a training (I am Google Regional Trainer in AdWords & Analytics) direct traffic is often one of the tougher things for the audience to understand. My audience is usually comprised of digital marketers, SEOs, AdWords specialists and SMB owners and IT/web development background is usually rare. The usual definition is that […] Read More…

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Google Analytics Easy View Filters (New Tool!)

Easy View Filters - Select Views

Today we announce a new addition to our Google Analytics Toolkit: the Easy View Filters tool. Inspired and requested by some of our existing users, this new tool will help you when: Onboarding a new client. Usually you’d need to apply commonly used and best practice filters to several views in his account. Since in Google […] Read More…

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Google Analytics Referral Spam Explained in 5 minutes – Infographic

The infographic below is our 5 minute guide to Google Analytics referrer spam. In it we cover what’s the effect of spam on your stats & reports, why does it happen, how exactly does it happen and what are 4 main approaches to dealing with it. The infographic contains descriptions of the two ways referral […] Read More…

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Auto Spam Filters – GA Referrer Spam: SOLVED

Stop GA Spam

I am very happy to announce today the launch of a new tool in Analytics-Toolkit.com called Auto Spam Filters. What is does is it takes care of pretty much all Google Analytics referrer spam & ghost traffic issues you might be having. All on it’s own in a fully-automated fashion and using a spam database […] Read More…

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