Category Archives: Google Analytics

Google Analytics Easy View Filters (New Tool!)

Easy View Filters - Select Views

Today we announce a new addition to our Google Analytics Toolkit: the Easy View Filters tool. Inspired and requested by some of our existing users, this new tool will help you when: Onboarding a new client. Usually you’d need to apply commonly used and best practice filters to several views in his account. Since in Google […] Read More…

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Google Analytics Referral Spam Explained in 5 minutes – Infographic

The infographic below is our 5 minute guide to Google Analytics referrer spam. In it we cover what’s the effect of spam on your stats & reports, why does it happen, how exactly does it happen and what are 4 main approaches to dealing with it. The infographic contains descriptions of the two ways referral […] Read More…

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Auto Spam Filters – GA Referrer Spam: SOLVED

Stop GA Spam

I am very happy to announce today the launch of a new tool in Analytics-Toolkit.com called Auto Spam Filters. What is does is it takes care of pretty much all Google Analytics referrer spam & ghost traffic issues you might be having. All on it’s own in a fully-automated fashion and using a spam database […] Read More…

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How to Fix Ghost Traffic / Spam Traffic in Google Analytics

Stop Referrer Spam

Since my last posts on how to eliminate Ghost Referrer Spam in Google Analytics & Google Analytics data integrity attacks two things have happened: 1. The number of people complaining about spam referrers / spam events / spam pageviews in webmaster forums and Google Groups have increased exponentially 2. The Google Analytics team noted on their Google Plus […] Read More…

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Payment Gateway Referral Exclusions in Google Analytics

Referral Exclusion List

One of the most frequently visited reports in Analytics is the Source / Medium report. This is a primary reason why it’s targeted by referrer spammers, as we discussed in a recent article. There is, however, a much more trivial, yet common issue with the source / medium report that we see during audits and […] Read More…

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All Your Google Analytics Are Belong To Us

Google Analytics Data Integrity Attacks

In a previous post about referrer spam in Google Analytics I hinted that a much bigger issue might stem from this fairly harmless attack. The problem I present in this article extends to basically all Google Analytics data, for any website out there, no matter how big or small. The problem is how to preserve […] Read More…

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