Articles on Google Analytics

Articles on Google Analytics setup, configuration, tracking, and reporting. Advanced setup configurations and advanced topics related web analytics.

Guide to Enhanced E-commerce Tracking in Google Analytics

Ecommerce Tracking - Shopping Cart

What is Enhanced E-commerce Tracking? It’s a significant upgrade of the traditional e-commerce tracking snippet and it comes with a bunch of new reports in the Google Analytics interface. It lets you track checkout funnels, add/remove to cart behaviour, product view to sale funnels, refunds, affiliate and promo codes & coupons and more. We’ll see […] Read more…

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Advanced Google Analytics Setups Made Easy

Google Analytics Code Wizard

For many sites setting up Google Analytics tracking is simply a copy/paste operation of a piece of code from the GA interface to their site’s header template or equivalent. However, if you require anything on top of that: advanced tracker configuration, events, virtual pageviews, timing events, etc. you usually need to go through at least […] Read more…

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Upgrade to our Analytics Copy/Paste Tool

We have just released an update to our Analytics Copy/Paste Tool. It previously allowed you to copy/paste view settings and goals. However, it wasn’t able to copy/paste view filters due to some limitations in the Google Analytics API. Now that these limitations are no more, we have updated the tool so that you can now copy/paste the […] Read more…

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Virtual Pageviews in Google Analytics – Why, How and When to Use Them?

Virtual Pageviews with GTM

In this post I’ll cover what virtual pageivews are, why you should use them, how to implement them and when are they most suitable. Updated Sep 22, 2017: Google Tag Manager instructions included. What is a Virtual Pageview in Google Analytics? First, I’ll start with defining an “Ordinary Pageview”. Well, there is simply no such thing, […] Read more…

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Overview of Books on Conversion Optimization, Web Analytics, SEO & PPC

Books on online A/B testing

This overview is a little different than most overeviews out there. It will focus on three specific basic statistical concepts and would show if and how well they are explored in 18 of the top books on Conversion Optimization, A/B testing, web analytics, SEO & PPC/AdWords. The three concepts this review focuses on are statistical […] Read more…

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Segmenting Data for Web Analytics – The Simpson’s Paradox

The Simpsons Paradox is an interesting issue for everyone dealing with data analysis, including web analytics specialists who deal with data in internet marketing. No matter which field you are in: conversion optimization, search engine optimization, search engine marketing or other, this paradox can give you an interesting insight. The paradox is about proper test design […] Read more…

Also posted in A/B testing, Conversion optimization, Internet marketing | Tagged , , Official Launch – Today!

I am happy to announce the official launch of – the toolkit that makes analytics easier. I’m excited to present the results of over 2 years of development because I believe many web analytics specialists, SEO/SEM specialists, and internet marketers will find the tools in the toolkit valuable in their daily work. Most of […] Read more…

Also posted in A/B testing,, Conversion optimization, Statistics | Tagged , , Almost Ready

Google Analytics Toolkit HomePage

After over 2 years of development, is almost ready for prime time. I’m really excited about what’s to come both in terms of Analytics Toolkit improving the way people use the Google Analytics platform and in terms of the blog posts that I’ll do here. Well, I have to get back to working on […] Read more…

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