Articles on revenue optimization

AGILE A/B Testing Update: Custom API & Support for Non-Binomial Data

AGILE A/B Testing Tool Updates

I’m happy to announce the release of two long-awaited features for our A/B Testing Calculator: Support for non-binomial metrics like average revenue per user A new custom API for sending experiment data to the calculator Below is an explanation of each of these new features in some detail. Support for Non-Binomial Data While our more […] Read more…

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The A/B Testing Guide to Surviving on a Deserted Island

AB Testing Survival Guide Desert Island

The secluded and isolated deserted island setting has been used as the stage for many hypothetical explanations in economics and philosophy with the scarcity of things that can be developed as resources being a central feature. Scarcity and the need to keep risk low while aiming to improve one’s situation is what make it a […] Read more…

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