We’ve pushed several small updates to our Google Analytics Audit tool in the past several days. The number of different types of checks performed by the “Check Health Status” tool has now reached 31 (from 22 a year and a half ago)! The two most recent changes include checking for individual pages with unrealistically low bounce […] Read more…
I am very happy to announce today the launch of a new tool in Analytics-Toolkit.com called Auto Spam Filters. What is does is it takes care of pretty much all Google Analytics referrer spam & ghost traffic issues you might be having. All on it’s own in a fully-automated fashion and using a spam database […] Read more…
Since my last posts on how to eliminate Ghost Referrer Spam in Google Analytics & Google Analytics data integrity attacks two things have happened: 1. The number of people complaining about spam referrers / spam events / spam pageviews in webmaster forums and Google Groups have increased exponentially 2. The Google Analytics team noted on their Google Plus […] Read more…
One of the most frequently visited reports in Analytics is the Source / Medium report. This is a primary reason why it’s targeted by referrer spammers, as we discussed in a recent article. There is, however, a much more trivial, yet common issue with the source / medium report that we see during audits and […] Read more…
In a previous post about referrer spam in Google Analytics I hinted that a much bigger issue might stem from this fairly harmless attack. The problem I present in this article extends to basically all Google Analytics data, for any website out there, no matter how big or small. The problem is how to preserve […] Read more…
This article deals with the problem of Google Analytics referrer spam (prominent referral spammers are semalt, darodar, buttons-for-website). I explain why and how it actually happens, why currently proposed solutions fail and I describe a working, albeit not perfect solution for the issue. Contents (click to jump to that part): The problem of Google Analytics referrer spam […] Read more…
Well, it never happened to me or a client I’ve helped with Analytics, but it can certainly happen and you better know your options. What would you do if you accidently delete the wrong view, property or, even worse – account? What if a malicious person gains access or abuses access you’ve given to delete […] Read more…
Given that site speed is a direct factor for AdWords landing pages, a major factor in Usability/UX/Conversion Rate optimization and a direct or undirect (I don’t think there is a consensus on that) factor in SEO, it’s no wonder many specialists nowadays pay close attention to page load times. Why Google Analycis for Site Speed […] Read more…
What is Universal Analytics? Universal Analytics is the current version of the Google Analytics software and javascript library. It’s a huge update in GA’s backend and frontend that began in 2013 and as of time of writing (August 2014) it’s already out of beta and is the recommended version of Google Analytics for all users of […] Read more…
What is Enhanced E-commerce Tracking? It’s a significant upgrade of the traditional e-commerce tracking snippet and it comes with a bunch of new reports in the Google Analytics interface. It lets you track checkout funnels, add/remove to cart behaviour, product view to sale funnels, refunds, affiliate and promo codes & coupons and more. We’ll see […] Read more…
For many sites setting up Google Analytics tracking is simply a copy/paste operation of a piece of code from the GA interface to their site’s header template or equivalent. However, if you require anything on top of that: advanced tracker configuration, events, virtual pageviews, timing events, etc. you usually need to go through at least […] Read more…
In this post I’ll cover what virtual pageivews are, why you should use them, how to implement them and when are they most suitable. Updated Sep 22, 2017: Google Tag Manager instructions included. What is a Virtual Pageview in Google Analytics? First, I’ll start with defining an “Ordinary Pageview”. Well, there is simply no such thing, […] Read more…
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