This overview is a little different than most overeviews out there. It will focus on three specific basic statistical concepts and would show if and how well they are explored in 18 of the top books on Conversion Optimization, A/B testing, web analytics, SEO & PPC/AdWords. The three concepts this review focuses on are statistical […] Read more…

#### Recent articles

- Top Misconceptions About Scientific Rigor in A/B Testing
- Improve your A/B tests with 9 lessons from the COVID-19 vaccine trials
- The new standard for planning and analyzing A/B tests is here
- Bayesian Probability and Nonsensical Bayesian Statistics in A/B Testing
- The Perils of Using Google Analytics User Counts in A/B Testing

#### Browse by topic

The book on user testing

Take your A/B testing program to the next level