Articles on segmenting

Segmenting Data for Web Analytics – The Simpson’s Paradox

The Simpsons Paradox is an interesting issue for everyone dealing with data analysis, including web analytics specialists who deal with data in internet marketing. No matter which field you are in: conversion optimization, search engine optimization, search engine marketing or other, this paradox can give you an interesting insight. The paradox is about proper test design […] Read more…

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