Google Pengiun 4.0 finally out!

The new Google Pengiun update, 4.0 has just been released in early Saturday, Oct, 18-th, 2014. It has not yet been confirmed officially, but based on the sites we and colleagues are monitoring and based on the webmaster forums chatter, it’s 100% positive.

This update is huge news for sites previously penalized by Pengiun updates, since the only way to get out of a penalty is for a new update to happen. Since over a year has passed after the latest Pengiun update, many webmasters and site owners were growing increasingly frustrated, since they’ve done everything they could to lift the penalty but there was no update coming. Of course, the update will likely bring bad news, too. If you’ve been playing the linking game in a risky way, be prepared to face the consequences.

UPDATE: Google confirmed the update via several sources. They state it impacts 1% of queries worldwide. They also said that unlike older Pengiuns this is a slow update that will take several weeks to roll out completely. That’s not what our data suggests so far, but it very well may be.

Georgi Georgiev is a managing owner of digital consultancy agency Web Focus and the creator of Analytics-toolkit.com. His 16 years of experience with online marketing, data analysis & website measurement, statistics and design of business experiments include owning and operating over a dozen websites and hundreds of consulting clients. Georgi is also the author of the book "Statistical Methods in Online A/B Testing" as well as several white papers on statistical analysis of A/B tests. He’s been a lecturer on dozens of conferences, seminars, and courses, including as Google Regional Trainer for Bulgaria and the region.

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