Monthly Archives: August 2014

Overview of Books on Conversion Optimization, Web Analytics, SEO & PPC

This overview is a little different than most overeviews out there. It will focus on three specific basic statistical concepts and would show if and how well they are explored in 18 of the top books on Conversion Optimization, A/B testing, web analytics, SEO & PPC/AdWords. The three concepts this review focuses on are statistical […] Read More…

Posted in A/B Testing, Conversion Optimization, Google Analytics, Internet Marketing, Multiple Variations Testing, Statistical Significance, Statistics | Tagged , , | Comments closed