Have you heard how there is a much greater probability than generally expected that a statistically significant test outcome is in fact a false positive? In industry jargon: that a variant has been identified as a “winner” when it is not. In demonstrating the above the terms “False Positive Risk” (FPR), “False Findings Rate” (FFR), […] Read more…
Recent articles
Browse by topic
The book on user testing
Take your A/B testing program to the next level