Several charges are commonly thrown at A/B testing while considering it or even after it has become standard practice in a company. They may come from product teams, designers, developers, or management, and can be summed up like this: A good way to address these and to make the business case for experimentation is to […] Read more…
Have you ever thought that statistically rigorous A/B tests are impractical? Or do you have trouble selling the need for rigor in testing to your clients, coworkers, or boss? This article debunks the top five myths about the necessity and difficulties of applying scientific method in online A/B testing. Read more…
Take your A/B testing program to the next level
Want to take your A/B tests to the next level?
If you enjoyed this article and want to read more great content like it make sure to check out the book “Statistical Methods in Online A/B Testing” by the author, Georgi Georgiev, and take your experimentation program to the next level.