Tag Archives: return on investment

What Can You Learn From Running an A/B Test for 2 Years?

AB Test Case Study

We just concluded an A/B test on Analytics-Toolkit.com that has been left to run for just over 2 years. And it failed, as in failing to demonstrate a statistically significant effect based on the significance threshold it was designed for. Has it been a waste of time, though, or can we actually learn something from […] Read More…

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