Monthly Archives: March 2019

A/B Testing with a Small Sample Size

AB Testing Small Business

The question “How to test if my website has a small number of users” comes up frequently when I chat to people about statistics in A/B testing, online and offline alike. There are different opinions on the topic ranging from altering the significance threshold, statistical power or the minimum effect of interest all the way […] Read More…

Posted in A/B Testing, Conversion Optimization, Statistics | Tagged , , , , , , | 3 Responses