Monthly Archives: March 2015

Payment Gateway Referral Exclusions in Google Analytics

Referral Exclusion List

One of the most frequently visited reports in Analytics is the Source / Medium report. This is a primary reason why it’s targeted by referrer spammers, as we discussed in a recent article. There is, however, a much more trivial, yet common issue with the source / medium report that we see during audits and […] Read More…

Posted in Google Analytics | Tagged , , , , | 23 Responses

All Your Google Analytics Are Belong To Us

Google Analytics Data Integrity Attacks

In a previous post about referrer spam in Google Analytics I hinted that a much bigger issue might stem from this fairly harmless attack. The problem I present in this article extends to basically all Google Analytics data, for any website out there, no matter how big or small. The problem is how to preserve […] Read More…

Posted in Google Analytics | Tagged , , , , , | 14 Responses

Guide to Removing Referrer Spam in Google Analytics

Stop Referrer Spam

This article deals with the problem of Google Analytics referrer spam (prominent referral spammers are semalt, darodar, buttons-for-website). I explain why and how it actually happens, why currently proposed solutions fail and I describe¬†a working, albeit not perfect¬†solution for the issue. Contents (click to jump to that part): The problem of Google Analytics referrer spam […] Read More…

Posted in Google Analytics | Tagged , , , , , , , | 55 Responses