Tag Archives: statistics

The Google Optimize Statistical Engine and Approach

Frequentist vs Bayesian A/B testing - Google Optimize

Google Optimize is the latest attempt from Google to deliver an A/B testing product. Previously we had “Google Website Optimizer”, then we had “Content Experiments” within Google Analytics, and now we have the latest iteration: Google Optimize. While working on the integration of our A/B Testing Calculator with Google Optimize I was curious to see […] Read More…

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