Tag Archives: error statistics

The Bane of AB Testing: Reaching Statistical Significance

Illusory Results AB Testing

Now, this is not a new topic on this blog. I’ve discussed the issue of optional stopping based on “achieving” or “reaching” statistical significance┬áin my Why Every Internet Marketer Should be a Statistician post more than two years ago and others have touched on┬áit as well – both before and after me. However, the issue […] Read More…

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