Tag Archives: e-commerce

Inherent costs of A/B testing: limited risk results in limited gains

Costs

I’ve already done a detailed breakdown of costs & benefits in A/B testing as well as theĀ risks and rewards and how A/B testing is essentially a risk management solution. In this short installment I’d like to focus on the trade-off between limiting the downside and restricting the upside which is present in all risk management […] Read More…

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Guide to Enhanced E-commerce Tracking in Google Analytics

Ecommerce Tracking - Shopping Cart

What is Enhanced E-commerce Tracking? It’s a significant upgrade of the traditional e-commerce tracking snippet and it comes with a bunch of new reports in the Google Analytics interface. It lets you track checkout funnels, add/remove to cart behaviour, product view to sale funnels, refunds, affiliate and promo codes & coupons and more. We’ll see […] Read More…

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