![Multivariate Testing – Best Practices & Tools for MVT (A/B/n) Tests Multivariate AB Tests / MVT Testing](https://blog.analytics-toolkit.com/wp-content/uploads/2017/08/2017-08-22-Multivariate-AB-Tests-352x198.png)
Let’s get this out of the way from the very beginning: most “A/B tests” are in fact multivariate (MVT) tests, a.k.a. A/B/n tests. That is, most of the time when you read about “A/B testing” the term also encompasses multivariate testing. The only reason to specifically differentiate between A/B and MVT is when someone wants to […] Read more…