A long awaited and quite awesome feature is finally here in open beta for all Google Analytics accounts: Calculated Metrics! As a long-time power user I’ve been longing for this for quite some time since I had to resort to spreadsheets or API-based solutions (like our Agency Dashboard tool) when I needed to calculate my own […] Read more…
We’re happy to announce yet another addition to our Google Analytics Toolkit: Google Analytics Dashboard. This new tool is aimed at digital agencies and let’s you view all your client’s most important metrics at a glance, all in one place. It basically eliminates the need to navigate to each client’s Google Analytics account and property to […] Read more…
When I do a seminar or a training (I am Google Regional Trainer in AdWords & Analytics) direct traffic is often one of the tougher things for the audience to understand. My audience is usually comprised of digital marketers, SEOs, AdWords specialists, and SMB owners so IT/web development background is relatively rare. That’s why when asked […] Read more…
Today we announce a new addition to our Google Analytics Toolkit: the Easy View Filters tool. Inspired and requested by some of our existing users, this new tool will help you when: Onboarding a new client. Usually you’d need to apply commonly used and best practice filters to several views in his account. Since in Google […] Read more…
The infographic below is our 5 minute guide to Google Analytics referrer spam. In it we cover what’s the effect of spam on your stats & reports, why does it happen, how exactly does it happen and what are 4 main approaches to dealing with it. The infographic contains descriptions of the two ways referral […] Read more…
We’ve pushed several small updates to our Google Analytics Audit tool in the past several days. The number of different types of checks performed by the “Check Health Status” tool has now reached 31 (from 22 a year and a half ago)! The two most recent changes include checking for individual pages with unrealistically low bounce […] Read more…
I am very happy to announce today the launch of a new tool in Analytics-Toolkit.com called Auto Spam Filters. What is does is it takes care of pretty much all Google Analytics referrer spam & ghost traffic issues you might be having. All on it’s own in a fully-automated fashion and using a spam database […] Read more…
Since my last posts on how to eliminate Ghost Referrer Spam in Google Analytics & Google Analytics data integrity attacks two things have happened: 1. The number of people complaining about spam referrers / spam events / spam pageviews in webmaster forums and Google Groups have increased exponentially 2. The Google Analytics team noted on their Google Plus […] Read more…
One of the most frequently visited reports in Analytics is the Source / Medium report. This is a primary reason why it’s targeted by referrer spammers, as we discussed in a recent article. There is, however, a much more trivial, yet common issue with the source / medium report that we see during audits and […] Read more…
In a previous post about referrer spam in Google Analytics I hinted that a much bigger issue might stem from this fairly harmless attack. The problem I present in this article extends to basically all Google Analytics data, for any website out there, no matter how big or small. The problem is how to preserve […] Read more…
This article deals with the problem of Google Analytics referrer spam (prominent referral spammers are semalt, darodar, buttons-for-website). I explain why and how it actually happens, why currently proposed solutions fail and I describe a working, albeit not perfect solution for the issue. Contents (click to jump to that part): The problem of Google Analytics referrer spam […] Read more…
Well, it never happened to me or a client I’ve helped with Analytics, but it can certainly happen and you better know your options. What would you do if you accidently delete the wrong view, property or, even worse – account? What if a malicious person gains access or abuses access you’ve given to delete […] Read more…
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