Articles on page load speed

A lightweight Google Analytics 4 integration

Lightweight Google Analytics 4

Google Analytics 4 has been a let down in many aspects based on every discussion I’ve seen and had with professionals of all stripes – marketers, advertising specialists, CROs, GA professionals, online experimentation experts, etc. One of the less discussed issues it brought with it is the default heavyweight GTAG library integration it comes with. […] Read more…

Posted in Google Analytics | Also tagged , , ,

Tracking Site Speed with Google Analytics for UX and SEO

Site Speedometer

Given that site speed is a direct factor for AdWords landing pages, a major factor in Usability/UX/Conversion Rate optimization and a direct or undirect (I don’t think there is a consensus on that) factor in SEO, it’s no wonder many specialists nowadays pay close attention to page load times. Why Google Analycis for Site Speed […] Read more…

Posted in Conversion optimization, Google Analytics | Also tagged , , , ,